Do you have a mobile phone?

I’m sure most of you out there do. Technology has really made communications much easier especially with the use of mobile phones.

Now let me ask you, have you heard of “Mobile Marketing”?

Mobile Marketing can refer to one of two categories of marketing.

First, and relatively new, is meant to describe marketing on or with a mobile device, such as a mobile phone (this is an example of horizontal telecommunication convergence).

Second, and a more traditional definition, is meant to describe marketing in a moving fashion - for example - technology road shows or moving billboards.

Marketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content.

Over the past few years SMS has become a legitimate advertising channel. This is due to the fact that unlike email over the public internet, the carrier who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising).

Cellit Mobile Marketing is of those mobile marketing solutions company, for both large and small companies. It has services that leverages the power of mobile marketing (text messaging, wap and voice) via their simple to use web tools.

Through their sister websites, House4Cell and CouponZap, they make it easy for their smaller clients to manage their own mobile marketing campaigns. It is so simple that if an individual can surf the web, that individual can launch mobile content.

With their tools and proven expertise, Cellit can also help larger organisations with more advanced, custom mobile campaigns.

An example of some of the largest organisations Cellit work with would be Hearst Corporation and HSBC, as well as nearly 50% of all Broadway shows.